Author: Inga GERARD

Inga Gérard is a trilingual Scientific Marketing Consultant (EN, DE, FR) and founder of IG Scientific Marketing (ingagerard.com), working at the intersection of life sciences and business. She helps biotech and diagnostic companies make complex science understandable and relevant for their audiences. Her work spans both strategy and execution, from positioning and messaging to scientific content creation and campaign support. With a background in molecular biology and over 20 years of marketing experience, she brings a pragmatic, hands-on approach shaped by both science and business.

How to build Ideal Client Personas that actually work

Ever been in a meeting where everyone thinks they know the customer, but no one actually agrees? That’s exactly how my first persona workshop started. In this blog, I share what an Ideal Client Persona really is, why it matters (a lot), and how to build one that helps you connect with the right people and make your marketing work, especially in life sciences and biotech.

My successful Life Science marketing strategy: know your target audience first

I wrote this to share what I’ve learned over the past years: success in Biotech and Life Science B2B starts with knowing your audience. Before I plan or write anything, I ask myself 7 key questions. That’s what this guide is all about.

Unlock the Potential of Scientific Webinars: Essentials for Success

Webinars are more than live presentations, they’re opportunities to connect, inspire, and grow your business. This mini guide offers practical, experience-based tips to make your scientific webinars really impactful.

Lessons from Horseback Riding & Entrepreneurship: Resilience, Trust, and Growth

In my latest blog poste, I reflect on how riding horses as an adult helped me build the mindset I need today as an entrepreneur : resilience, adaptability, trust, and a healthy dose of optimism. It’s a very personal take, but also backed by science.

Why direct response marketing still works in life sciences

Why direct response marketing still works, and how biotech and diagnostics teams can use it without falling into the usual traps.

What Is Account-Based Marketing in B2B? Here’s What You Need to Know

Account-based marketing (ABM) may sound like a buzzword, but it’s a proven B2B approach I’ve applied for over two decades. The core idea? Sales and marketing align to target key accounts with highly personalised campaigns. In this article, I break down how to build a solid ABM strategy, when to scale with tools, and why it works, especially in life sciences markets.