Scientific Marketing for Life Sciences & Biotechnology

Great science doesn’t sell itself, but the right strategy makes all the difference.

IG Scientific Marketing by Inga Gérard
IG Scientific Marketing by Inga Gérard

Science and business rarely speak the same language. Bringing the two together is my work: strategic and operational marketing for biotech, diagnostics and forensics companies, from positioning and strategy to scientific content, campaigns and product launches.

Your Challenges - Off Your Plate

"Marketing somehow still falls to me. It gets squeezed in between everything else that needs my attention."

With me, marketing comes off your plate

so you have time for the work only you can do.
"My team's agenda is already full. Another project means something else has to wait."

With me, projects move forward

I take on the work and give your team back capacity.
"I know my science, my peers get it. But clients and decision-makers don't always see the value."

With me, the value becomes clear

The value comes through without losing the science.

What I do

Strategic and operational marketing for biotech and life sciences.
From strategy to execution, I work at different levels depending on your situation, whether to set up your marketing, strengthen what already exists or develop your content. I support you where you need it, to keep your projects moving forward.

Strategic Marketing

  • Strategic consulting
  • Custom strategies & Execution
  • Go-to-market planning
  • Product positioning & launch

Content & Copywriting

  • Communication strategy & Execution
  • Scientific content creation & storytelling
  • Sales enablement & web content

Campaigns & Execution

  • Multi-channel campaigns
  • Digital Marketing
  • Events, Webinars & Conference planning
  • Lead generation

Multilingual Projects

  • Fluent in English, French, and German
  • Experiences in cross-cultural & international projects
  • Adaption across markets

Marketing Made for Scientists, by a Scientist

What does scientific marketing mean?

Scientific marketing means that I translate complex science into clear, effective marketing without losing scientific accuracy. I work with biotech, diagnostics, forensics and life science companies that need to build their marketing from the ground up, strengthen existing activities or move specific projects forward. With strategic and hands-on support across positioning, scientific content, campaigns and product launches, I help teams turn scientific expertise into marketing that is easier to understand, communicate and act on.

Testimonials

Why work with me?



Let’s discuss your marketing projects!

I help turn scientific ideas into clear market value with marketing strategies that connect science, customer needs and business goals.
Ready to move your project forward?

Great science doesn’t sell itself! Let’s discuss your projects.