Author: Inga GERARD

Inga Gérard is a trilingual Scientific Marketing Consultant (EN, DE, FR) and founder of IG Scientific Marketing (ingagerard.com), working at the intersection of life sciences and business. She helps biotech and diagnostic companies make complex science understandable and relevant for their audiences. Her work spans both strategy and execution, from positioning and messaging to scientific content creation and campaign support. With a background in molecular biology and over 20 years of marketing experience, she brings a pragmatic, hands-on approach shaped by both science and business.

How to Make Science Accessible: Emilie’s Journey from Cancer Research to Proteomics

Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.

IG Scientific Marketing in the Spotlight: My Interview

I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.

Gut Health & Micronutrition: An Expert Interview with Dr. Gwendoline Thiery

Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.

From Science to the Paddock: Coaching with Horses for Personal Growth

Interview with Silke Garcés – Horse-Assisted NLP Coach and Owner of Horse Mind Coaching Intro I’ve always admired people who dare to reinvent themselves (who listen to that inner voice and take a completely new path). That’s why I’d like to share the story of Silke, even though it’s outside my usual science scope, because […]

How Labs Innovate: Interview with Biotech Expert C. Mikonio

Different journeys, one goal: making innovative science accessible and usable.
In this first Scientific Community interview, biotech expert Catherine Mikonio shares how she helps labs bring their ideas to life.

Why Marketing and Sales Teams Clash and How to Align them

“Inga, you’re the marketing guru – why do they want us to stuff the CRM with useless leads?” A real conversation that sparked this post. Because marketing vs. sales is still a thing and it doesn’t have to be.