Author: Inga GERARD

Inga Gérard is a trilingual Scientific Marketing Consultant (EN, DE, FR) and founder of IG Scientific Marketing (ingagerard.com), working at the intersection of life sciences and business. She helps biotech and diagnostic companies make complex science understandable and relevant for their audiences. Her work spans both strategy and execution, from positioning and messaging to scientific content creation and campaign support. With a background in molecular biology and over 20 years of marketing experience, she brings a pragmatic, hands-on approach shaped by both science and business.

What life science marketing can learn from cognitive biases

Saturday evening negotiations with my father taught me early on how decisions are won. Years later, I learnt that what really moves people when they decide has a name: cognitive biases. Sunk cost, confirmation bias, anchoring and overconfidence shape more of our marketing decisions than we like to admit. Here is how they show up in life science marketing, and how to catch them.

Life Science Marketing & Communication: Making Sense of the Mess

We need help with our marketing.” But what does that actually mean: marketing strategy, a communication plan, content, or simply a few LinkedIn posts? These terms are often mixed up. Here’s how I separate them, how they connect, and how the thinking beneath the surface eventually becomes the campaigns your customers see.

How a Simple Marketing Plan Can Transform Your Scientific Business

Many scientific startups have websites and business plans but no marketing strategy. See why a simple 12-month marketing plan brings clarity, saves time and transforms random activities into measurable growth – it’s never too late to start.

Emmanuelle Guillerm: The scientist behind the ReVenge Atlantic Challenge

Marine biologist and ocean rower Emmanuelle Guillerm is preparing for a record-breaking solo row across the Atlantic in her boat ‘ReVenge’. Discover her story in this interview about resilience, innovation, and carrying forward her friend Hervé’s dream.

Two Minds, One Mission: How TOBIE Is Changing Biodegradability Testing

From a clever idea tested in the lab to a start-up built on teamwork and curiosity, Thomas and Louis-Antoine turned TOBIE into BELEM Biotechnologies, bringing biodegradability testing to a new level. Read their story in the interview.

From Good Ideas to Better Results: The Good, the Bad, and the Ugly of Scientific Content Strategy

You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).