Welcome to my 

Marketing Blog Mix

A blog on Scientific Marketing!

Conversations with scientists and inspiring people, practical ideas for marketing,
and stories about life inside and outside the lab.

Inga - IG Scientific Marketing
Emilie OBRE

How to Make Science Accessible: Emilie’s Journey from Cancer Research to Proteomics

Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.

IG Scientific Marketing in the Spotlight: My Interview

I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.
Dr Gwen Thiery, my interview partner, is sitting in the garden and announcing her interview

Gut Health & Micronutrition: An Expert Interview with Dr. Gwendoline Thiery

Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.
Blog Post 2 Interview avec Silke - Horse Mind Coaching

From Science to the Paddock: Coaching with Horses for Personal Growth

Portrait of Catherine Mikonio, Biotech Innovation Consultant.

How Labs Innovate: Interview with Biotech Expert C. Mikonio

Different journeys, one goal: making innovative science accessible and usable. In this first Scientific Community interview, biotech expert Catherine Mikonio shares how she helps labs bring their ideas to life.
Two people representing Marketing and Sales are misunderstanding each other.

Why Marketing and Sales Teams Clash and How to Align them

“Inga, you’re the marketing guru – why do they want us to stuff the CRM with useless leads?” A real conversation that sparked this post. Because marketing vs. sales is still a thing and it doesn’t have to be.

Let’s discuss your marketing projects!

I help you turn your scientific ideas into real-world results with tailored marketing strategies that bridge research and business. Ready to grow? 

Great science doesn’t sell itself! Let’s discuss your projects.